Branded office products help distinguish the company's products on the market, create brand recognition and ensure trust in it.
Advantages of branded products
- Increase in brand recognition - obtained by applying a logo, brand name, slogan and other information to the front side of the product. This is especially important when interacting with potential customers and partners, where the visual impression plays an important role.
- Use for free presentation during promotions or giveaways - creation of distribution material (postcards, business cards, calendars, etc.).
- Increasing the status and image of the company - branded stationery can be distributed or sold both for advertising and gifting purposes, as well as for corporate (for daily use by employees) purposes.
- Branded products are often perceived as higher quality products - customers are inclined to pay for a well-known brand, preferring it, even if the products of a competing company are not inferior in quality, are manufactured according to similar methods and are even cheaper in their segment.
- Support and service - the purchase of branded products gives customers the confidence that they will receive from the brand, in addition to quality products, proper support and service.
- Quality standard - the manufacturer must constantly monitor the proper execution of the production of branded products, because the same product, which is in constant demand and which customers constantly buy, will be compared. Therefore, the first and each subsequent edition (run, lot) must be the same as the first products.
Branded office products, such as notebooks and business books, diaries and calendars from TM "ArtPrint", meet certain quality standards and have supporting documents. This is very important when entering into long-term contractual relationships between companies and provides additional protection and certainty for consumers.
For manufacturing companies, product branding is a powerful marketing tool, helping to stand out among competitors and attract the attention of the target audience.